I had the privilege to work with Nystrum Guitars in the infancy of the company. The company creates 100% custom guitars with each customer's own personal specs. Every part of the guitar is handcrafted from start to finish. Working with the company is a great example of networking through social media. I reached out to the owner through Instagram to ask about a guitar build. After a couple days of messaging back and forth, we decided to exchange services to help each other.
(2014-2016) Brand Identity
The goal was to create the foundation of the Nystrum Guitars brand by creating logo, website, photography and promotional video. For the brand messaging, I emphasized the fact that each guitar was hand-crafted and tailored to meet each customer's requests. The slogan "Hand Crafted & Tone Tailored" was created to reflect the unique amount of time and care that was put in each guitar.
The inspiration of the hand-script logo came from the hand-made quality of the guitars and having a symbolic signature of approval. The burst around the logo emulates sound (music) waves since each guitar is created to make sound (music).
The goal of the website was to highlight the craftsmanship of the guitars being created. The website also helped streamline the process of ordering a custom guitar with an order form, specs for specific models and an online store.
The guitars look amazing, but how do they sound? Guitar players obsess over their sound (tone) and being able to hear a guitar helps answer many questions. The video was created to show the quality of the sounds (tone) coming out of the guitars being crafted at Nystrum.
For more information about the company, visit:
(Update: The company has stopped accepting custom orders)